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Sustainably Cute

What you buy matters. How you care for it matters. How you dispose of it matters. And it matters more than you can possibly imagine. At The QT, we understand this and are committed to doing our part as a business to create circular, sustainable and ethical kids' clothing that is beautiful inside and out. Our dedication to sustainability runs through everything we do, from design to packaging.

Beautiful Inside & Out

Our clothes are thoughtfully designed to be kind to people and the planet. While creating clothing will always have an impact, we’re focused on making that impact as small as possible. Every The QT garment is made to be beautiful inside and out, ensuring that what your child wears feels good and does good. Our commitment to circularity means our clothing is as close to fully natural, recyclable, and biodegradable as possible. Every tiny detail matters, including the buttons, sewing threads, and even the tags.

Designed for Circularity

Our garments are designed for circularity, which means they can easily be fully recycled. We encourage you not to throw away your The QT garments but instead hand them down to a younger sibling, friend, or relative, repair, repurpose, resell or recycle them. Through our Reloop trade-in programme, in partnership with Thelittleloop, you can also return your outgrown The QT garments, and we’ll help find them a new home - keeping them in circulation and reducing waste. 

Ethically & Responsibly Made

We take great pride in making sure our clothes bring joy to everyone who touches them - from the people who craft them to the children who wear them. Our garments are GOTS-certified, which means the entire production process is ethical, with strict controls on chemical use, environmental impact, and working conditions. We believe in responsible fashion that’s better for people, animals, and the planet.

Plastic-free Business

Being plastic-free is an essential part of our commitment to sustainability. We keep our packaging to a minimum, using only recycled and fully recyclable paper. Even the bags your The QT garments arrive in are fully compostable and biodegradable - and can double as food waste caddy liners. For us, it’s all about making sustainability part of every step, no matter how small.

Animal-loving & Vegan

We adore animals, and we know your kids do too! That’s why all of our designs feature cute, animal-inspired graphics to spark joy and nurture your child’s connection to the natural world. Our entire range is also vegan because we believe in kindness for all living beings - big and small.

Hand-me-downable

The QT clothes are designed to last and be passed on, from sibling to sibling, friend to friend. With timeless styles and durable, high-quality fabrics, our garments are made to transcend trends and outlast growth spurts. When your child outgrows their The QT clothes, they’re ready for the next adventure with a new wearer - continuing to spread joy.